I’m an accomplished and innovative UX/UI/Product Designer and Creative Director with 20 years of experience crafting impactful digital products, tools, and branding campaigns. I’ve designed and directed for startups, mom & pop shops, mid-sized businesses, and Fortune 500 companies—delivering successful national and international advertising campaigns across print and digital, and creating countless websites, tools, and mobile/web apps along the way.
A significant focus of my work has been on UX and UI design for SaaS platforms, internal tools, and customer-facing applications. From concept to execution, I specialize in building intuitive, accessible interfaces and scalable design systems that drive user engagement and business outcomes. My approach is rooted in user research, accessibility testing, and interaction design principles that prioritize clarity, ease of use, and cross-device consistency.
I’m passionate about creating clear visual narratives that deliver strong first impressions and seamless user experiences. I thrive in both B2B and B2C environments, collaborating with cross-functional teams to ship high-impact products that contribute to real revenue growth.
But I’m not just another designer—I bring a full-stack perspective to every project:
Deep experience in UX/UI for SaaS platforms, productivity tools, dashboards, and responsive apps
Led design system creation and rollout across multiple digital ecosystems
Strong foundation in SEO/SEM, managing organic growth and PPC campaigns
Skilled in Google Analytics, CMS platforms, CRM tools, and social media strategy
Proficient in HTML, CSS, JavaScript, and legacy Actionscript
Experienced in pixel implementation, conversion tracking, and A/B testing
Proven capabilities as both a Social Media Manager and Project Manager
I bring strategic thinking, technical fluency, and creative leadership to every engagement—ensuring each solution is both beautiful and functional.
a little more...
I believe imagination is one of humanity’s greatest tools for solving problems—whether through science or design. As a Senior Creative Director and Senior UX/UI Designer, I’ve spent my career using imagination as both a form of expression and a strategic problem-solving method—turning abstract ideas into meaningful, functional, and beautiful experiences that drive business success.
With 20 years in the creative and digital space—including 15 years in marketing and over 8 years in-house—I’ve worked across brand, product, and experience design. I see marketing and product development not as silos, but as deeply connected. Marketing is often the first interaction someone has with a product or company, and it should be just as intentional and user-centered as the product itself. Creativity, when combined with empathy, research, and thoughtful design, becomes a powerful business tool.
As a UX/UI designer, I’ve designed SaaS platforms, enterprise tools, and consumer-facing apps, always striving to create experiences that are intuitive, accessible, and grounded in user needs. As a Creative Director, I’ve led branding campaigns, managed multi-channel storytelling, and ensured that the creative vision aligns with product goals and business strategy.
Collaboration has been key—I’ve worked closely with cross-functional teams including product, sales, IT, legal, editorial, support, and marketing, on B2B and B2C initiatives for everyone from startups to Fortune 500s. Whether I’m guiding a team through a complex UI challenge or leading a campaign rollout, I aim for clarity, impact, and connection in every touchpoint.
I’ve also become a strong advocate for the value of design—and designers. Design isn’t decoration; it’s a core business function. When executed with creativity, integrity, and purpose, design has the power to shape perception, influence behavior, and solve real-world problems.
Want to collaborate?